WE MAKE WATER BETTER FOR PEOPLE6 AND THE PLANET8

The truth is, the US population uses a staggering 2,000 disposable bottles per second. The majority of that plastic waste ends up in our landfills, and in our oceans. 1

At Brita, we believe everyone deserves cleaner4, great-tasting water, but we shouldn’t have to trash the planet to get it. Last year alone, Brita customers filtered enough water to replace over 10.5 billion plastic water bottles3. In fact, just two Brita Longlast filters replace up to 1800 of them per year. It’s just one of the many ways we make it easy to generate less plastic waste7, and kick the disposable bottle habit for good.

1. According to IBWA single use plastic water bottle recycling rates, over 60% of plastic bottles end up in landfills and oceans.
2. Based on IRI sales data
3. Based on 2018 shipment volume of all Brita Systems and Filters. Compared to 16.9oz bottles.
4. Vs. tap
5. Standard 16.9 ounce bottles
6. See certifications
7. No bottles to throw away
8. One Brita Standard Filter can replace up to 300 standard 16.9 ounce water bottles.