We're Buying Flowers All Wrong — And This Woman Is Trying To Change That

We’ve learned to ask where our food is grown, where our coffee beans are from, and how our clothes are manufactured, but most of us don’t stop to smell the flowers and ask about their origins.

I caught up with Christina right after she had worked an all-nighter (yes, she's a true hands-on entrepreneur). It's her busiest time of the year, the 10 days leading up to Valentine's Day.

The industry is driven by women buying flowers for women. 78% of the flowers purchased are by women.

When you buy flowers, ask where they come from. Look for labels from the American Grown Association or the California Cut Flower Association. They're working to get labeling at grocery stores and to make it easier to understand what flowers are American grown. About 80% of America’s flowers are grown in California 3-4 growing seasons.

Cymbidium Orchids, which are gorgeous and hearty. In the winter it can be hard to find beautiful, big base flowers.

Push through it. Stick to it. Even though it’s really, really hard, it’s actually so much harder than books say it is. It’s the hardest thing you will ever do, but you’ll get through to the other side if you work hard enough.

Say yes to everything.

I live near the beach in Half Moon Bay. I love to take a walk on the beach. I try to do it once a week. It gives me some alone time. Every night before going to bed, I read a novel to try to turn off my head.

No, but I want one. It’s one of my 2016 goals.

I understand the importance of it, but I don’t have any and haven’t for a long time. I am definitely a “live-to-work” person. Work is my number 1 hobby. I live to work, so it doesn’t feel like work. In 2016, I want to try to carve out more time with the people that matter to me.